The Social Media Metamorphosis
A 15-Year Analysis of Growth, Content, and Commerce
1. Connection & Microblogging (2010-2014)
Text Focus
2. The Visual Revolution (2011-2016)
Photos & Ephemeral
3. Short-Form Video & Algorithm Dominance (2016-Present)
Video & AI Curation
Underlying Forces
Mobile-First Paradigm
Algorithmic Curation
AI & AR Integration
USER ADOPTION (2010 - 2025)
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MONETIZATION MILESTONES (ADVERTISING & COMMERCE)
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