The Social Media Metamorphosis
15 Years of Growth • Content • Commerce
1️⃣ Eras of Social Media (2009-2025)
2010
2015
2020
2025
Age of Connection & Microblogging
Visual Revolution (Photo & Stories)
Short-Form Video & Algorithmic Era
2️⃣ Global Users vs. Average Daily Time
Users (B)
Time (min)
User growth 2014-2025
Average daily time on social media
Global Users
Avg. Minutes / Day
3️⃣ Platform Battle for Attention (MAUs)
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Facebook
YouTube
Instagram
TikTok
Twitter / X
Snapchat
Facebook
YouTube
Instagram
TikTok
X / Twitter
Snapchat
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4️⃣ Monetisation Fly-wheel 2025 (Projected $B)
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Advertising $277 B (12%)
Social Commerce $1.66 T (75%)
Creator Economy $290 B (13%)
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