The Macro View: Eras of Transformation
Understanding the evolution of social media through distinct eras defined by technology, content, and user behavior.
The Age of Connection & Microblogging (Early 2010s)
Facebook and Twitter dominated with text-based updates and personal networks. Platforms focused on connecting real-world friends and family.
The Visual Revolution (2011-2015)
Instagram, Pinterest, and Snapchat introduced visual storytelling. Ephemeral content and filters transformed how users expressed themselves.
The Era of Short-Form Video (2016-Present)
TikTok's rise made short-form video dominant. Platforms everywhere adopted Reels and Shorts to capture user attention.
The Algorithmic Curation Era (2014-Present)
Platforms shifted from chronological feeds to algorithmically curated content, prioritizing engagement over social graphs.
User Base: Growth & Saturation
Tracking the explosive growth and shifting dynamics of the global social media user base.
Content Revolution: From Text to Video
The dramatic shift in content formats and their impact on user engagement.
Monetization Engine: Advertising, Commerce & Creators
The evolution of social media's economic model from advertising to integrated commerce.